Job Overview
- Building a CRM strategy and managing a CRM plan for different locations
- Planning segmentation and CRM activities
- Running tests and analyzing their results to increase player activity and retention
- Managing, initiating, and facilitating meetings with the CRM team
- Developing bonus mechanics and campaigns, analyzing their effectiveness
- Controlling and working with metrics: ATPU, RR, BR, DAU/MAU, Conversion by type of communication
- Presenting CRM activities progress, experiment results, and impact on product performance to stakeholders
- Compiling and maintaining reports with CRM activity results.
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