Brand Marketing Team Lead
Job Overview
Responsibilities
- Develop and execute brand growth strategies to strengthen brand recognition and market position
- Lead a team of brand managers, support their development, and ensure effective project execution
- Monitor campaign performance and brand KPIs, prepare reports, and implement improvements to achieve better results
- Coordinate work with other departments, external partners, and agencies to execute campaigns and achieve brand objectives
- Ensure consistency across all brand materials and communications, and develop content that reflects the brand voice and engages the target audience
- Track market trends and competitor activities, and implement innovative approaches and new ideas
- Plan and manage the brand budget to maximize return on investment
Requirements
- 3+ years of experience managing B2C brand projects
- Proven experience in developing and implementing brand strategies while maintaining consistency across all channels
- Leading a team of brand managers and coordinating cross-functional projects
- Strong analytical skills, including KPI management, market research, and consumer behavior analysis
- Experience managing content, social media, websites, and email campaigns
- Ability to adapt the brand and campaigns to cultural and regional market specifics
- Experience managing marketing budgets and optimizing spend for maximum impact
Will be a plus
- Experience in fintech or finance sectors
We offer
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company's approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)