Growth Marketer, Pod Lead

About Us

Kajabi is in the middle of a once-in-a-decade transformation.

After fifteen years, our founders returned to rebuild Kajabi with the same speed, hunger, and grit that sparked the original movement. We’re not a corporate SaaS company trying to play it safe — we’re a team of builders rewriting the future of the expert economy.

Millions of people around the world rely on Kajabi to share what they know and change lives because of it. Our Heroes aren’t “customers”… they’re everyday entrepreneurs using Kajabi to build freedom for themselves and impact for others.

If you want to be part of a company moving fast, raising the bar, and building something that actually matters — welcome in.

Growth Marketer, Pod Lead

As a Full-Stack Growth Marketer and Pod Lead, you’ll be part of Kajabi’s new marketing model — small, autonomous pods that move fast, learn fast, and scale what works. You’ll work directly with Kajabi’s Co-CEOs and VP of Marketing to launch high-impact growth experiments that drive measurable outcomes.

This is not a manager role — it’s a builder role. You’ll think strategically, execute rapidly, and operate with full ownership of results.

The Impact you will make

• Turn Kajabi’s “Human Intelligence at Scale” vision into motion — proving that real human creativity, paired with the right systems, beats automation every time.
• Lead a cross-functional growth pod to achieve a specific business KPI (e.g., trial growth).
• Design, launch, and measure rapid-cycle marketing experiments across paid, organic, and lifecycle channels.
• Translate insights into learning loops that compound across the marketing organization.
• Create proof, not decks. Visible launches, shipped tests, measurable wins.
• Build and launch full-funnel experiments — from ad creative to landing page to lifecycle flow.
• Write hooks, build funnels, and iterate on copy and creative for velocity and performance.
• Use AI tools to accelerate execution — not replace thinking.
• Analyze performance data and turn insights into testable hypotheses.
• Collaborate with design, CX, and product teams to ensure a seamless Hero journey from ad → activation → success.
• Share learnings openly and document every test to compound team knowledge.

Attributes for Success

• 5+ years in growth or performance marketing, ideally in SaaS or creator-focused industries.
• Proven experience running end-to-end campaigns that delivered measurable business impact.
• Hands-on fluency with ad platforms (Meta, YouTube, TikTok, Google), landing page builders, and lifecycle tools.
• Strong analytical skills; ability to interpret CAC/LTV and funnel data to inform strategy.
• Portfolio of shipped campaigns or experiments demonstrating speed, creativity, and proof of impact.

Key Competencies

• Velocity: You measure your weeks in launches, not meetings.
• Proof Over Opinion: You let data decide what scales.
• Builder Energy: You don’t wait for approval; you build and show the work.
• Hero Obsession: You think in customer outcomes, not company outputs.
• Creative Precision: You move fast, but with purpose and quality.
• Ownership: You don’t just complete tasks — you own results end-to-end.

You’ll love this role if you:

• Thrive in fast-paced, startup-energy environments.
• Can take an outcome (e.g., “increase trials +20%”) and self-direct the path to get there.
• Believe AI should amplify human creativity, not replace it.
• Have built something yourself — a brand, a business, or a following — and know the thrill of shipping.

Kajabi Team Benefits Package

• Competitive full-time salary + bonus + equity eligibility
• Full medical, dental, and vision (company-paid for you + family)
• 401(k) with 6% match
• Flexible PTO
• Fitness + wellness perks
• Mental health resources
• In-office lunches, collaboration days, and leadership growth opportunities

How We Work Together

For this role, we expect regular onsite presence at our Newport Beach, CA office 5 days per week.

Pay Range

At Kajabi we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position.  Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

US based applicants only.

$134,250— $179,000 + bonus

How To Apply

Sound like a good fit for you? Click apply, below!

Kajabi LLC  is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.