CRM Business Owner (m./f./div.)

As Global Process Owner – Lead-to-Order, you will drive the transformation and standardization of our global commercial processes across Sales, Marketing, Service, and other customer-facing functions. You will own the end-to-end Lead-to-Order process, leverage AI and automation, and ensure Salesforce serves as a strategic business platform supporting growth, efficiency, and data-driven decision-making.

Key Responsibilities

• Own and continuously improve the global Lead-to-Order process landscape.
• Define and execute the process governance model and transformation roadmap.
• Standardize commercial processes and drive best practices globally.
• Lead AI, automation, and data-driven initiatives to increase efficiency and transparency.
• Drive adoption and optimization of Salesforce and related commercial platforms.
• Collaborate with business leaders, IT, Data, and external partners to deliver business value.
• Establish governance, KPIs, and performance management standards.
• Support organizational change and user adoption across global teams.