Key Accounts Executive
Job Overview
Our Client is looking for a motivated and detail-oriented Key Accounts Executive to join their dynamic sales team. This role is pivotal in managing the execution of sales strategies and account plans for modern trade / key accounts, ensuring strong business relationships, achieving sales targets, improving visibility, and maintaining high levels of customer satisfaction.
Key Responsibilities:
Sales & Account Management:
- Supervise day-to-day operations with key accounts.
- Ensure effective implementation of sales strategies, promotions, trade marketing activities and market activations at store level.
- Monitor and achieve monthly, quarterly, and annual sales targets.
- Track competitor activities, pricing, and promotions in the market.
- Support in negotiating agreements with accounts regarding listings, displays, and promotions.
Execution & Merchandising:
- Ensure planogram compliance, product availability, and visibility in all outlets.-Oversee execution of in-store promotions and activations.
- Ensure timely replenishment of stock and avoid out-of-stock situations.
Customer Relationship Management
- Build and maintain strong relationships with key account decision-makers.
- Handle and resolve customer complaints or operational issues effectively.
- Ensure customer satisfaction by providing excellent service and communication.
Reporting & Analysis:
- Monitor sales performance and share regular reports with management.
- Analyze sales data and provide insights to improve performance.
- Recommend opportunities for growth within each account.
Key Performance Indicators (KPIs):
- Achievement of sales targets for assigned key accounts.
- Growth in market share and product distribution.
- Effective execution of promotions and trade marketing activities.
- Customer satisfaction and relationship strength.
- Compliance with merchandising standards.
- Team productivity and performance.
Requirements
- Bachelor’s degree in Business Administration, Marketing, or related field.
- 3–5 years’ experience in FMCG sales, preferably with exposure to modern trade / key accounts.
- Strong negotiation, communication, and interpersonal skills.
- Proven leadership and team management capabilities.
- Strong analytical and reporting skills.
- Proficiency in MS Office (Excel, PowerPoint, Word).
- A valid driver's license