Event & Sampling Manager - Estonia

🌍 Location: Tallin, Estonia

🗣️ Languages: English (Fluent), Estonian (Fluent)

📜 Contract: Full-time 12 month FTC, with occasional attendance at evening or weekend events as needed

Powered by Konecta Group, we support our partner’s The Coca-Cola Company (TCCC) digital transformation and cultural change by staying transparent and inclusive, seeking for progress rather than perfection.

The Sampling & Activations Specialist leads end-to-end brand project management across three Baltic markets, with a strong focus on sampling, experiential marketing, and other brand activation initiatives. The role manages briefings, agency partnerships, content and material approvals, while ensuring projects are delivered on time and within budget. By tracking KPIs and translating performance data into actionable insights, the specialist drives continuous improvement, strengthens brand love, and maximizes brand value.

Scope:  

• Lead dedicated brand activation projects from start to finish (incl. briefing, agency relationships, material & content approvals) cross-portfolio across three markets in Baltics. Key focus is on sampling & experiential market activations, but including also selected campaigns.

• Track project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value

• Manage project budget and timelines to drive flawless execution of the plan, hitting all project milestones on time and within budget

• Team up and/or support on brand activation initiatives, work assignments and tasks that align to brand priorities