Principal Product Manager - Outbound Engagement

🚀 What you’ll own and be known for

Building a serious multi-channel marketing and engagement engine

You will lead the development and scaling of Kraken’s outbound engagement platform across voice, email, SMS, and extensible future channels.

This includes enabling enterprise-grade capabilities for:

Campaign orchestration and workflow configuration

Audience targeting and segmentation

Eligibility and suppression management

Consent and communication governance

This platform must support modern outbound marketing programs while also handling operational messaging with reliability and scale. It should feel powerful for clients but controlled enough to maintain trust and regulatory integrity.

Creating the architecture for intelligent engagement

While the near-term focus is strong campaign and channel orchestration, you will design the system to support a broader shift toward:

Event-driven communication based on operational and lifecycle signals

Signal-led segmentation instead of static list-based targeting

Predictive intervention before issues escalate

Intelligent channel and timing optimization

Responsible AI-assisted content generation

Taking it from zero to scale

This is zero to one role with the expectation of scaling. You must be comfortable operating in ambiguity at the start and disciplined enough to simplify as complexity grows. You will help define:

The architectural and strategic direction

The integration model with internal and external systems

The roadmap that balances foundational capability with forward-looking innovation



Raising the bar for customer communication in energy

Energy providers often struggle with fragmented systems and reactive outreach.We see the opportunity to make communication:

Contextual and personalized

Predictive and proactive

Delightful, even in regulated environments

This role has the leverage to materially improve how millions of households interact with their energy provider. The more delight and engagement, the faster we shift towards a greener cleaner future. 💚

🧠 What you bring to the party

5 to 10+ years of product management experience in a scaling SaaS or enterprise software environment

Direct experience building or scaling marketing technology, campaign orchestration systems, or outbound engagement platforms

Systems thinking across workflows, integrations, constraints, and execution layers

Experience integrating complex systems and APIs

Experience collaborating with data and analytics teams, ideally including exposure to ML-driven initiatives

⭐ Bonus points for

Energy, telecom, fintech, or similar domain experience

Experience with operational event systems such as outage or service-triggered communications

Exposure to predictive segmentation or AI-driven engagement systems

Global product experience

💚 Why this role matters

We’re building the engagement engine that powers the next generation of energy experience. 

Communication shapes trust. Outreach either builds relationships or erodes them. Operational messages either provide clarity or create confusion. Campaigns either feel relevant or feel intrusive.

We can categorically shift the CX experience and make a global impact.