Marketing Manager

At Kriptomat, we’re driven by a simple yet powerful belief: everyone deserves the chance to grow their wealth and unlock new opportunities in life. Since 2018, we’ve been passionate about making crypto simple, accessible, and secure for everyone—whether you’re a first-time investor or a seasoned enthusiast.

We’re obsessed with our customers — everything we build starts with their needs and ends with their success. We move fast, take ownership, and get things done. We hold ourselves to high standards, give honest feedback, and always speak the truth, even when it’s hard. We’re endlessly curious — learning, experimenting, and improving a little every day. 

If you are a creative person who enjoys freedom, new technologies, and solving problems, and if you are a positive-oriented thinker who does not fit the traditional internet company structure, this job might be the right fit for you. 

Key Responsibilities

• Lead and continuously improve all marketing strategies and activities, including inbound/content marketing, SEO, CRM and retention, outreach, paid advertising, social media, PR, branding and more

• Closely collaborate with company management to align marketing efforts with strategic business goals

• Manage and support a remote marketing team of specialists (outreach, social media, content, etc.) and external partners

• Own and optimise the user journey across the entire funnel—from acquisition to retention

• Define, track, and report KPIs for all marketing activities, holding yourself and the team accountable for lead generation, conversion, and retention metrics

• Improve and maintain consistent brand messaging across all channels, adapting tone and style guides as needed for local target audiences in Eastern European countries.

• Identify customer needs and behaviours to create targeted, data-driven content strategies that drive engagement and conversion