Business Development Manager - Water Market

Why this role?

We are accelerating our expansion in Germany’s water sector. The potential is high, but we haven’t yet built the full go-to-market approach.

You will play a central role in:

• Building a network of strategic partners,
• Structuring our German sales approach,
• Positioning our unique portfolio (data loggers, RTUs, SCADA),

Your key responsibilities :

• Promote SOFREL and SAE solutions to public and private water operators in Germany,
• Build, structure and manage a network of local distributors,
• Represent LACROIX towards key stakeholders and associations (e.g. DVGW, BDEW),
• Monitor market trends and regulations to shape our strategy,
• Work closely with product, technical and marketing teams to tailor value propositions to the German market.

What makes this role unique : 

• You’ll operate with autonomy and impact, while embedded in our German sales team,
• You’ll leverage SAE’s strong customer base and local presence,
• You’ll work with a proven product portfolio, certified and differentiated,
• You’ll benefit from a complete customer journey support: pre-sales support, training, technical, sales, after-sales,
• You’ll actively contribute to building LACROIX’s Smart Water footprint in Germany.

Who you’ll work with :

• SAE Sales Director (your manager),
• LACROIX Environment’s International Sales Director (functional reporting),
• Product & marketing teams at SOFREL and SAE,
• Partners, municipalities, public operators.