Brand Copywriter - Growth

Salary: £50,000 - £70,000 + share options

Location: London/Hybrid - 2 days per week on-site

About Lawhive

Our mission is to make the law accessible to everyone.

The legal industry is built on technology and processes that haven’t been updated in hundreds of years - that's why we've reinvented the entire model from the ground up with our own bespoke AI operating system at the core.

Lawhive is a regulated law firm with an AI-native platform built to amplify expertise and revolutionise the way people practice law, leading to exceptional outcomes for clients and lawyers.

Lawhive Labs is how we bring this vision to life. It's our frontier lab that combines top engineering, design, AI and legal talent from around the world, joining forces to build the future of law.

We’re backed by top-tier investors, including Google Ventures, Balderton Capital and TQ Ventures, and in December 2024, we secured $40M Series A funding round to facilitate international expansion and to grow our team, representing one of the five largest Series A rounds in Europe for 2024.

We’re headquartered in London and in 2025 successfully launched in the US…and we’re just getting started.

Growth at Lawhive

At Lawhive, we're using AI technology to solve real-world problems, and our Growth team is the creative engine behind how we tell our story to the world. We're a group of of builders and creatives sitting at the intersection of Marketing and Product; together, we drive awareness, engagement, and adoption among Lawyers joining our platform and the clients they serve.

From copy to campaigns to events, our team's mission is to build meaningful connections with our audiences and accelerate our growth on both the B2B and B2C sides. We move fast and blend creativity with performance to ensure every piece of content - whether it’s a social post, a video, or a customer story - brings our brand and product to life in a way that resonates and drives action.

The Role

As part of our newly established Growth squad, our Brand Copywriter will be responsible for shaping the voice and messaging that defines our brand to global audiences. Partnering with marketing, product and leadership, you’ll craft compelling written content that showcases Lawhive’s offerings, our AI platform and their impact in the market, as well as establishing us as thought leaders across the legal industry and communicating our vision for democratised, AI-driven legal services.

• Develop engaging, on-brand copy for B2B campaigns across socials, website, emails, product collateral and sales enablement materials

• Translate complex legal and technical concepts (including our AI lawyer) into clear, accessible narratives for business decision-makers

• Collaborate with Growth, Product, and Design teams to drive integrated GTM campaigns and thought leadership

• Write case studies, blog posts, and client testimonials that showcase Lawhive’s value to business clients

• Maintain consistent brand voice, adapting messaging for various channels and audience segments

• Partner with stakeholders to refine messaging strategies that accelerate B2B leads, partnerships, and pipeline growth

• Optimise content for SEO and conversion, measuring impact and iterating as needed.

• Stay informed on industry trends and the legal technology landscape, ensuring Lawhive’s B2B content remains fresh and credible.

What You'll Bring

• 3+ years of B2B brand copywriting experience, ideally within legal tech, SaaS, tech, or a high-growth startup

• Exceptional written and verbal communication skills; mastery in adapting tone/voice for different channels

• Demonstrated ability to turn technical or legal information into persuasive, brand-aligned messaging for business audiences

• Proven portfolio with B2B web copy, case studies, sales collateral, and thought leadership content

• Strong understanding of content marketing, SEO, and digital analytics tools

• Cross-functional collaboration skills, with experience working closely with marketing, product, and sales teams

• Self-starter mindset with relentless attention to detail and a passion for Lawhive’s mission

Interview Process

• Introductory call with our Talent team

• 1:1 with the Hiring Manager

• Case study exercise

• Values interview with one of our Founders

• We offer!

UK Benefits:

💰 Meaningful early-stage equity at one of Europe’s fastest growing startups

✈️ 33 days’ annual leave (25 + bank holidays) plus your birthday off

💰 Pension contribution via Nest

💷 20% off legal fees through Lawhive

💻 Top-spec Macbook

⛳️ Regular team building activities and socials!

Diversity at Lawhive

At Lawhive, we know that diversity of thought is critical to delivering outlier outcomes. As such, we’re always working hard to ensure we build a diverse, inclusive team, and as we scale, we’ll only ever increase the focus we apply to this.