E-commerce Business Development Manager (m/f/x)

LAKRIDS BY BÜLOW is the story of passionate craftsmanship in gourmet liquorice. With the mission to make the world love liquorice - one liquorice at a time, LAKRIDS BY BÜLOW has its own stores in Denmark, Sweden, Finland, Norway, Germany, the United Kingdom, and the United Arab Emirates, as well as retail partners in more than 40 markets.

As we continue to grow across markets and channels, we are looking for an E-commerce Business Development Manager who can help turn opportunities into action and drive scalable growth across our digital business.

This is a global role with a strong commercial focus, working across our own e-commerce platform and marketplaces. You will be at the center of key growth initiatives, helping us improve performance, unlock new opportunities, and build smarter, more scalable ways of working.

Your role

As our E-commerce Business Development Manager, you will act as a commercial growth driver across our digital business. You will identify opportunities, build business cases, lead projects, and work closely with stakeholders across the organisation to ensure that ideas become reality.

Your responsibilities will include

• Identifying and evaluating new growth opportunities across e-commerce and marketplaces

• Supporting expansion into new markets, channels, and marketplace platforms

• Building business cases and commercial recommendations based on data, trends, and market insights

• Driving website performance improvements through CRO, UX optimization, and customer insights

• Developing reporting and performance frameworks that support strategic decision-making

• Exploring AI, automation, and new technologies that can strengthen our digital business

• Leading cross-functional projects across E-commerce Sales, Marketing, Technology, Supply Chain, Finance, and external partners

• Supporting larger marketplace growth initiatives, automation projects, and commercial analyses