Marketing Director – Global Travel & Lifestyle Program

This role requires a seasoned marketing leader with deep experience in consumer marketing, travel and lifestyle branding, and international go-to-market strategy. You’ll be responsible for defining the global positioning, creative direction, and regional activation strategy to elevate client’s brand presence in the travel ecosystem.

Key Responsibilities:

• Strategy Development: Build and lead a holistic global marketing strategy encompassing brand, digital, and experiential marketing.
• Creative Integration: Partner with client’s internal Creative and Brand teams to establish messaging, look & feel, and visual identity guidelines.
• Go-to-Market Toolkits: Develop scalable creative toolkits and campaign frameworks for use across regional and local markets.
• Market Expansion: Drive marketing readiness and launch strategies as the program scales from 5 to 10+ cities globally.
• Cross-Functional Collaboration: Partner closely with Product, Partnerships, and Regional Marketing to align on shared KPIs and ensure cohesive delivery across all markets.
• Ecommerce Marketing Strategy: Design and launch a new ecommerce marketing approach for client’s cross-border business unit to drive consumer engagement and partner integration.
• Emerging Verticals: Identify and prioritize emerging travel and lifestyle verticals to evolve client’s value proposition and marketing footprint.
• Performance Optimization: Define KPIs, establish performance tracking mechanisms, and optimize marketing investments for maximum impact.