Job Overview
- Lead the discovery phase to define a standardized global methodology for measuring “unique reach” across digital and traditional media
- Design an interpretation layer to normalize platform data, addressing deduplication, repeat exposure, and inconsistent platform definitions
- Develop a hybrid data ingestion framework combining automated API integrations and manual inputs (e.g., spreadsheets, regional reports)
- Establish data schemas, validation rules, and regional conversion logic (e.g., household-to-individual reach adjustments)
- Define scalable approaches for incorporating TV, radio, OTT, and other non-digital channels without standardized APIs
- Architect the structure and logic of a global reporting dashboard, enabling roll-ups by region, country, and channel
- Collaborate with cross-functional stakeholders to balance methodological rigor with practical feasibility across global markets
- Provide guidance on system architecture and support or lead implementation efforts, as needed
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