Digital Channel Marketing Manager V

Overview

A leading global technology company is seeking a Digital Channel Marketing Manager to support its Business Messaging Marketing team during a parental leave coverage period. This role is responsible for managing and executing in‑app and digital marketing campaigns for small and medium‑sized businesses (SMBs), with a focus on business messaging products. The position requires strong creative strategy, lifecycle marketing expertise, and the ability to collaborate closely with cross‑functional partners to deliver high‑impact, data‑driven campaigns.

This is a high‑visibility role supporting a rapidly growing business area, offering the opportunity to influence product adoption and engagement across a global user base.

Key Responsibilities

Campaign Development & Strategy

• Lead the development and execution of in‑app communication strategies across owned digital channels to drive customer acquisition, retention, and product engagement.
• Build an audience‑first creative and communication calendar that balances user needs with product adoption goals.
• Develop compelling calls‑to‑action (CTAs) and utilize deep links to guide users seamlessly to key product features.

Creative Production & Execution

• Manage creative production workflows, including briefing, asset development, reviews, and approvals.
• Partner with technical program managers, engineers, content strategists, and creative teams to deliver high‑quality, on‑time campaign executions.
• Ensure campaigns meet brand, product, and localization requirements across diverse global audiences.

Cross‑Functional Collaboration

• Work closely with product, data science, content, creative, and engineering teams to build integrated, measurable campaign experiences.
• Serve as the operational lead for the in‑app channel, coordinating timelines, deliverables, and cross‑team alignment.

Measurement & Optimization

• Collaborate with data science partners to analyze web analytics, channel engagement, and product usage data.
• Monitor campaign performance, identify optimization opportunities, and make data‑driven recommendations.
• Track and report on campaign metrics, providing insights to leadership and stakeholders.

Minimum Qualifications

• Bachelor’s degree and 5+ years of digital marketing experience.
• Demonstrated ability to operate in ambiguous environments and proactively develop solutions.
• Proven experience managing multiple projects simultaneously at various stages of completion.
• Basic understanding of mobile app development and experience partnering with technical teams.
• Hands‑on experience with A/B testing and data‑driven decision‑making.
• Strong blend of creativity, strategic thinking, and executional rigor.
• Ability to develop innovative solutions to marketing challenges faced by SMB audiences.

Preferred Qualifications

• Background in content strategy.
• Experience managing vendor and agency relationships.
• Advanced knowledge of digital campaign creation, A/B testing, and performance optimization.
• Experience navigating creative challenges related to localization and global audience needs.
• Familiarity with lifecycle marketing and measurement frameworks.

Role Highlights

• Lead end‑to‑end development, execution, and measurement of campaigns reaching over 300 million users.
• Work within a high‑priority business area with significant opportunity for impact.
• Gain exposure to business AI marketing strategy and scaled in‑app communication systems.
• Operate in a fast‑moving environment with a startup‑like mentality inside a mature organization.

Location: New York, NY (Onsite - 3x per week)

Role type: Contract 9 Month Position 

Expected hours: 40 per week 

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)