Paid Media Specialist – Google Ads Expert

Key Responsibilities

• Strategic Campaign Leadership
  • Lead strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
  • Implement advanced targeting, segmentation, and remarketing strategies to maximize ROAS and customer lifetime value.
• Optimization & Innovation
  • Continuously refine bidding strategies, audience targeting, ad copy, and creatives based on data insights.
  • Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight.
  • Stay ahead of Google Ads innovations and industry trends.
• Analytics, Insights & Reporting
  • Track and analyze KPIs (CTR, CPC, CPA, ROAS, conversion rate, impression share) to guide decisions.
  • Deliver actionable recommendations and growth strategies to the Marketing Director.
• Collaboration
  • Partner with e-commerce, merchandising, and creative teams to ensure campaigns align with product priorities and promotions.
  • Integrate Google Ads within omnichannel marketing initiatives.
• Budget Management
  • Oversee significant monthly Google Ads budgets, ensuring efficient allocation and continuous ROI improvement.