Business Development Manager, LinkedIn Marketing Solutions

This role will be based in San Francisco, Sunnyvale, or New York City.

 At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn’s Business Development team plays a critical role in executing and accelerating LinkedIn’s Product roadmap and strategy. The BD team is responsible for driving growth, engagement, and monetization globally through partnerships. We do so by articulating partner strategies, identifying and executing the right deals, and managing partnerships and strategic initiatives, in collaboration with product and other cross-functional teams; collaboration with Product Management to conceive and execute product integration opportunities is critical. This role is responsible for driving the growth of LinkedIn’s Measurement and insights by sharing data to key partners including analytics, attribution, and marketing automation providers.

The Business Development Manager plays a significant leadership role in LinkedIn’s business and product teams. This role is an excellent opportunity to join a small team that leads long-term company-wide product and partnerships initiatives that impact hundreds of millions of professionals and organizations worldwide, and the scope of this role will be focused on developing and executing high impact product and partnership strategies that help LinkedIn customers understand and optimize the performance of their LinkedIn Marketing investments. This person will possess relevant partnership experience in the advertising measurement industry, measurement subject matter expertise, a proven ability to work well cross functionally to define and implement new solutions, and an infectious passion for LinkedIn and the B2B space.

Responsibilities

• Develop and execute strategies and partnerships for the Measurement partner program from conception to launch, establishing clear goals, incentives and operational cadence for the program.

• Collaborate with partners and cross-functional teams to drive adoption of Measurement products

• Drive innovation and incubation of new partnerships and use cases with key partners to increase adoption of valuable partner-run Measurement solutions

• Establish and maintain strategic partner relationships between LinkedIn and key Measurement, martech/ salestech partners and relevant industry groups

• Leverage relationships & knowledge to bring ecosystem insights to inform LinkedIn strategy and roadmap 

• Negotiate partnership agreements working with Legal and other cross functional teams to drive to decisions and commitment on deal points

• Synthesize and share  relevant ecosystem insights about the digital advertising industry and innovations in advertising measurement with LinkedIn’s leaders and executives.

• Work with other groups across the organization, including but not limited to Sales, Product, Engineering, Partner Engineering, Marketing, Communications, and Legal to drive value through partnerships and visibility of BD activities.

• Leverage data analysis and market insights to develop executive-level business case quantifying the size of prize and value exchange of key partnerships

• Travel may be required for this role.