Social Media Specialist, Vertical Content

ABOUT LIV GOLF

Now in its fourth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts. In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.

HISTORY

Founded in 2021 and officially launched in 2022 with the eight-event LIV Golf Invitational Series, 2025 was our third 14-event season as the LIV Golf League.

The format respects golf’s history and traditions with updates for modern-day sports fans; four days, 72 holes, no cut, shotgun start, and simultaneous Team and Individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 900 million homes across 200 international territories, showcase world-class competition happening at LIV Golf’s 14 global events. Music entertainment, food, live concerts, family-friendly activations and offer a festival-like atmosphere. A two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year, our signature hospitality, inclusive atmosphere, quality food and beverage offerings, post-play concerts have helped LIV Golf have helped build record-breaking attendance at events worldwide.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy. Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact on and off the course, in local communities around the globe, the League is committed to giving back and improving the world through golf.

ROLE OBJECTIVE/THE TEAM

LIV Golf is seeking a highly creative and trend-savvy Social Media Specialist – Vertical Content to join our growing social team. This role will focus on developing, editing, and publishing vertical-first content for TikTok, Instagram Reels, YouTube Shorts, and emerging vertical platforms. The ideal candidate is fluent in internet culture, thrives in fast-paced environments, and knows how to turn raw footage into engaging, thumb-stopping moments.

This role will be critical in helping LIV Golf grow its global fanbase, reach younger audiences, and drive both cultural relevance and business impact.

JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING

Content Creation and Publishing

· Lead daily creation and editing of vertical-first short-form content for TikTok, Reels, Shorts, Snapchat, and other emerging channels.

· Capture and package behind-the-scenes, player lifestyle, and golf action into platform-native formats.

· Write engaging captions and select trending sounds, music, and creative elements to maximize discoverability.

· Manage day-to-day publishing schedule and live coverage during tournaments and tentpole events.

Trendspotting and Innovation

· Constantly track cultural trends, memes, audio, and editing styles across TikTok, Reels, and Shorts.

· Proactively pitch and execute creative concepts that insert LIV Golf into broader cultural conversations.

· Test new content formats, tools, and creative approaches to drive growth.

Collaboration

· Work closely with the league social team, videographers, and editors to source raw footage and adapt it into vertical-first content.

· Partner with influencer and creator teams to integrate co-branded content across platforms.

· Support Sponsorship, Marketing, and Events teams with vertical assets for campaigns and partnerships.

Analytics and Optimization

· Monitor daily and weekly performance across vertical channels.

· Identify trends in watch time, retention, and engagement to optimize future content.

· Share insights and recommendations with the broader social and marketing team.

REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU

· 2–4 years of social media experience, with a strong focus on TikTok, Instagram Reels, and YouTube Shorts.

· Skilled in vertical video editing (Adobe Premiere, CapCut, Final Cut, or equivalent).

· Strong eye for storytelling, pacing, and content that resonates with younger audiences.

· Ability to thrive in fast-paced environments with tight deadlines and live-event coverage.

· Knowledge of social analytics and ability to translate data into creative decisions.

· Passion for sports, entertainment, and digital culture. Golf knowledge is a plus.

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.