Meta Ads - Content

Role Overview:

We are looking for a performance-driven marketer to lead and scale paid acquisition campaigns for Sahi English. This role requires strong analytical capabilities, deep platform expertise, and the ability to drive measurable growth in user acquisition, subscriptions, and revenue.

Key Responsibilities:

• Own end-to-end performance marketing strategy across Meta Ads, Google Ads (Search, Display, YouTube), and other paid acquisition channels.
• Drive user acquisition and subscription growth while optimizing CAC, CPL, CPI, ROAS, and   overall ROI.
• Plan, execute, and scale high-performing campaigns aligned with monthly growth targets.
• Conduct A/B testing on creatives, ad copies, landing pages, and audience segments to improve conversion rates.
• Manage and optimize marketing budgets effectively to ensure maximum return.
• Work closely with creative, content, and analytics teams to develop high-converting vernacular ad creatives.
• Track, analyze, and present campaign performance reports with actionable insights to leadership
•  Identify new growth opportunities, new channels, and emerging trends in the EdTech/learning space.