Retail Manager

YOUR MISSION _________ 

Retail Sales Development  

• Develop sales and manage sales performance by store to reach the target  

• Co-ordinate with Sales-In team to ensure efficient order taking and processing stocks to ensure optimum inventory at stores  

• Compile monthly sales report to management (commercial lines including new launches)  

• Communicate competition’s marketing activity to management  

Management of Sales force  

• Ensure that BCs follow the Dior art of selling and express Dior Brand values through customer service  

• Motivate, evaluate and retain a dynamic sales team and build team spirit  

• Improve BC productivity and ensure development of BCs through regular coaching sessions and counter visits  

• Conduct yearly appraisals  

• Co-operate with training team to ensure BCs attend the mandatory training courses  

• Initiate and execute local incentive programs  

• Recruit the best qualified counter managers and BCs  

• Propose and work closely with Sales Manager on BC development plan to increase knowledge and skills  

• Propose and work closely with Sales Manager with regards to manpower allocation by store  

• Plan and control expense budget pertaining to retail activities (transportation, atrium miscellaneous expenses etc)  

• Ensure sufficient manpower coverage at assigned counters  

Brand/ Image & Merchandising Execution  

• Enhance Dior Brand Image through visual, merchandising, BC grooming and POS activities  

• Enforce strict and regular control of POS Merchandising, decoration and operating conditions up to PCD standards and following central guidelines  

Promotion/ animation management  

• Supervise and execute the promotional activities formulated by Marketing department  

• Ensure preparation prior to the event/ animation and compile the feedback report after each event  

• Ensure sufficient manpower coverage at each event/ animation  

Retail Execution and Coordination  

• Take ownership of retail projects  

• Ensure counter teams mastership and consistent daily use of tools and operating standards  

• Monitor progress and review counters' results with CMs/ counter heads  

• Take charge of annual performance reviews for BCs  

Mystery Shoppers Survey  

• Ensure close follow up on action plans in order to improve D.I.O.R indicators of assigned counters