Senior Marketing Executive, SEA (6 months contract)

YOUR IMPACT _________

As SEA accelerates launch cadence and campaign complexity across all 7 markets, we are strengthening regional execution leadership.

The Senior Marketing Executive serves as the regional campaign & operations lead, ensuring that strategies defined by the Regional Marketing Manager and Regional Product Manager are executed with precision, discipline and commercial impact.

This role owns execution governance, cross-market coordination, operational risk control and performance reporting while gaining structured exposure to campaign planning, commercial analysis and regional strategy development.

YOUR MISSION_________

REGIONAL CAMPAIGN GOVERNANCE & EXECUTION LEADERSHIP

• Own end-to-end execution tracking across 7 SEA markets
• Enforce timeline discipline and campaign readiness standards
• Translate launch frameworks into actionable market toolkits
• Identify execution gaps and propose corrective actions
• Escalate risks early to Product Manager / Regional Lead

This role is accountable for ensuring that no campaign fails due to execution gaps.

PR OPERATIONS & ACTIVATION CONTROL

• Lead regional PR kit deployment, influencer seeding logistics and campaign activation coordination (priority focus: Thailand)
• Manage vendor sourcing, quotations, production timelines and delivery
• Monitor PR deliverables and support performance recap
• Ensure brand consistency and cost discipline across all PR executions

GWP & CAMPAIGN MECHANICS DEPLOYMENT

• Support development and operational rollout of GWPs aligned to campaign objectives
• Manage vendor negotiations, production milestones and allocation tracking
• Monitor A&P spending for assigned projects and flag budget deviations
• Track conversion impact and recommend optimisation opportunities

REGIONAL PERFORMANCE & COMMERCIAL EXPOSURE

• Consolidate sell-in and sell-out reporting across SEA
• Support post launch recaps and campaign performance diagnostics
• Identify performance patterns, risks and commercial opportunities
• Track competitor visibility, mechanics, price positioning and GWPs (e.g. Sephora and key retailers)
• This role provides analytical exposure in preparation for future product management leadership

SUPPLY RISK & OPERATIONAL CONTROL

• Own SEA weekly Supply Alert governance
• Consolidate OOS risks and launch delays
• Liaise with Supply Chain and markets to mitigate disruption
• Assess supply impact on retailer commitments and campaign ROI

STRATEGIC DEVELOPMENT EXPOSURE

• Participate in launch planning discussions
• Contribute insights to campaign optimisation conversations
• Support preparation of retailer decks and regional business reviews
• Gain structured exposure to assortment and planning discussions