Digital Marketing Intern (Projects), Travel Retail

YOUR MISSION _________

Work with Travel Retail APAC Regional Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).

Facilitate the development of TR digital projects

• Research and report on best practices, trends and activities within Travel Retail Wechat eco-system
• Support in user testing of digital project
• Assist in content calendar preparation for Wechat and content translation work from English to Chinese, ensuring that translated content adheres to brand's tone of voice
• Adapt digital assets (banners, visuals, landing pages) to formats needed for digital projects and ensure proper execution

Execute, monitor and measure the success of Dior’s digital media campaigns to continuously optimize

• Manage media content preparation in Chinese, and execution with media agency
• Monitor the campaign performance, track KPIs and prepare post-campaign reports with key learnings for continual optimization
• Report on best practices, trends and activities within digital in travel retail

Digital Operation Support

• Manage purchase orders, invoices and administrative duties