Regional Marketing Manager, Travel Retail APAC & SEA-Oceania

Key Responsibilities:

• Develop and execute a comprehensive regional marketing strategy, 360 marketing plans, and omnichannel campaigns (offline & online: e-commerce, social media, CRM) including product forecasting for Travel Retail APAC & SEAO, aligned with global brand strategy and business objectives.
• Lead, mentor, and elevate a high-performing marketing team through structured guidance, training, and career development initiatives.
• Translate market trends, consumer insights, and competitive intelligence into actionable growth opportunities and optimized campaign strategies.
• Drive cross-functional alignment with HQ counterparts, market commercial leads, retail, merchandising, and supply chain to ensure seamless execution, channel integration, and performance optimization.
• Oversee marketing & digital budget allocation, ensuring resource efficiency and maximizing ROI across all channels and activations.
• Build and leverage strategic relationships with vendors, key retailers, airport authorities to secure premium locations, negotiate marketing support, and accelerate sales growth.
• Spearhead the development and execution of high-impact in-store activations, promotional events, and digital campaigns to amplify brand visibility and drive footfall.
• Track, evaluate, and report on marketing performance, delivering data-driven insights and recommendations to the Regional General Manager.