PR Marketing Intern
Intern InternshipJob Overview
MAIN TASKS AND RESPONSIBILITIES
SEEDING & PRESS RELEASE
Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlain’s awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal PR team for Local Market.
Ensure all seeding quantities and inventories are available in a timely manner.
Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.
Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed).
EVENT MANAGEMENT
Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of PR events.
Manage the preparation of logistic arrangement for PR events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts.
Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium).
- Organize media / KOL interviews with internal spokespersons in HQ
ADMIN SUPPORT AND MONTHLY REPORTS
Monitor media coverages for every activation.
Submit monthly PR clippings and weekly newsletter to regional
Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking.
Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand.
Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches)
Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed.