Senior Director, Visual Merchandising and Store Design

JOB RESPONSIBILITIES

Store and Fixture Design:

• Define and evolve global store design concepts, fixture systems, and visual standards across boutiques, shop-in-shops, and open-sell environments
• Partner with external architects and design consultants to develop scalable retail concepts aligned with brand strategy
• Provide clear design frameworks, guidelines, and brand codes to regional and local teams
• Establish approval criteria and governance processes for floorplans and shop designs, ensuring brand consistency while enabling efficient regional execution

Campaign Launches:

• Define global visual merchandising strategies and launch frameworks in partnership with the Creative team responsible for campaign concepts
• Translate campaign concepts into scalable global VM principles, directives, and playbooks for regional and local markets
• Oversee the development of global VM guidelines and reference materials to support consistent and effective campaign implementation
• Ensure alignment between visual merchandising frameworks, brand storytelling, and commercial objectives

Interior Merchandising & Brand Expression:

• Own global interior merchandising principles, including planogram logic, brand code evolution, and in-store storytelling
• Ensure consistency of brand expression while allowing for appropriate regional adaptation
• Guide the development of launch collateral and in-store graphics standards

Theatre, Hospitality & Special Activations:

• Define global approaches and principles for theatre, hospitality, and experiential moments
• Establish global frameworks for pop-ups, special activations, and events across markets
• Ensure high-visibility initiatives align with brand values, aesthetics, and commercial objectives through clear guidance and governance

Sephora & External Retail:

• Define global brand expression principles for the Sephora environment and other external retail partners
• Partner with internal and external stakeholders to evolve visual presence within retailer constraints

Tools, Units & Production:

• Define global standards for top-of-counter units and merchandising tools
• Partner with LVMH Beauty Merchandising and Purchasing teams on development and production frameworks

Regional & Local Market Launches:

• Lead and coordinate VMSD workstreams for local and regional market launches, including shop design, development, and buildout, in partnership with regional teams
• Set up and vet local and regional vendors in architecture, millwork, construction, project management, and print.
• Ensure regional launches are delivered in alignment with global brand standards and visual merchandising frameworks

What you will learn (and/or achieve) in the first 6 months:

• Establish credibility as global owner of VMSD frameworks and governance
• Lead the development of the future new store concept in partnership with an external architecture firm and the founders
• Build strong working relationships across Creative, Retail, and regional teams
• Lead the evolution and rollout of the current retail expression in support of the new brand platform

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day
• Light to moderate lifting may be required
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard