Field Marketing Specialist - UK
UK Permanent employeeJob Overview
- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
Explore your future career 🔭
As a global Field Marketing Specialist, you are responsible for designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality lead and sales meetings, and nurture Malt clients, in the UK and globally.
While your primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross-regional campaigns to support global sales strategy.
You will report to the global Head of Field Marketing, inside the Demand & Performance marketing team.
- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
Explore your future career 🔭
As a global Field Marketing Specialist, you are responsible for designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality lead and sales meetings, and nurture Malt clients, in the UK and globally.
While your primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross-regional campaigns to support global sales strategy.
You will report to the global Head of Field Marketing, inside the Demand & Performance marketing team.
Key responsibilities ✨
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Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1to1 programs and digital marketing.
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Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localize global campaigns covering all our business in the UK.
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Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go-to-market strategies.
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Organize events (Malt’s run event and sponsorship to external events), leveraging resources as needed.
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Align with the Enterprise & global sales teams. Work closely with sales leadership to align the marketing activities to the business needs & organisation, hold business reviews, and participate in sales meetings.
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Facilitate access to all marketing resources (events / ebooks / articles etc.)
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Facilitate feedback loop with sales.
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Analyse results, metrics and reports to determine effectiveness of program activities.
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Participate in transversal projects and / or global activities.
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3 to 5 years of B2B field or event marketing experience preferably in the tech industry.
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Experience supporting complex buying cycles and interacting effectively with large sales teams (meaning you are assertive and vocal enough).
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Superior project management skills as you will be working on several projects at once in a fast-paced environment and will need to be autonomous.
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High comfort level with a fast-changing environment.
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Full proficiency in English is required; fluency in Spanish would be significant plus.
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Experience and ease with the following tools is appreciated: Salesforce (or similar CRM), marketing automation (Marketo, Hubspot, etc.) etc.
How to join the mission? 🚀
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First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (30-45 minutes)
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Interview with your future manager, Marthe Buisson, Head of Field Marketing, to delve into your experience and the specifics of the role. (45 minutes)
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Home assignment for you to complete, which will be evaluated by Marthe and a member of the sales team in order to assess your technical skills.
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Final interview with a C-Level leader to discuss Malt’s long-term vision.