Marketing Insights & Automation Analyst

The Marketing Insights & Automation Analyst shall turn marketing data into decisions by building trusted dashboards, attributing pipeline/revenue, and optimizing campaigns and automation.

• Build/own Power BI dashboards for full-funnel performance (traffic → MQL → SQL → Opps → Revenue), with automated refresh and clear commentary.
• Maintain HubSpot hygiene: lifecycle stages, lead scoring, UTMs, campaign setup, workflows, sales handoff triggers, and attribution.
• Define and track marketing KPIs (CAC, MQL/SQL conversion, win rate, pipeline coverage, cohort retention).
• Ensure data integrity and alignment across HubSpot → (Salesforce, if used) → Power BI; run monthly data audits.
• Produce exec-ready monthly/quarterly insight packs with trends, risks, recommendations, and forecast.
• Run controlled experiments (A/B) and quantify impact; partner with Sales/Finance on pipeline and revenue attribution.
• Train stakeholders on dashboards and best practices; drive adoption.

Requirements

• Bachelor's degree in any Discipline or Equivalent
• Diploma/Degree in Marketing is desirable
• Shipping background (but not necessary)
• Functional knowledge of any CRM tool
• 5+ years’ proven experience in B2B prospecting and lead generation for a field sales team.
• Experience in working with prospect and customer data.
• Proven ability to hit lead generation targets.
• Preferably in SaaS or enterprise software solutions.
• Proficient in using CRM systems, preferably Salesforce CRM.
• Experience working collaboratively in a combined sales & marketing team.
• Advanced Power BI (DAX, data modelling, incremental refresh, row-level security, parameters).
• HubSpot Marketing Hub & CRM (workflows, campaigns, UTMs, lead scoring, lists/segments, forms).
• Strong SQL/Excel; marketing analytics; attribution models (FT/MT/LT, position-based, data-driven).
• Clear written storytelling with data; stakeholder management.
• Salesforce familiarity (objects, fields, reports);
• Python for automation; GA4; marketing mix modelling basics.

Benefits

• Competitive Salary and Bonus: We reward your expertise and contributions.
• Flexible, Remote-First Culture: Work remotely with occasional in-office events and project days to foster collaboration and team spirit.
• Inclusive Onboarding Experience: Our onboarding program is designed to set you up for success right from day one.
• Marcura Wellness Zone: We value your work-life balance and well-being.
• Global Opportunities: Be part of an ambitious, expanding company with a local touch.
• Monthly Performance Support: Our modern performance management framework empowers you to reach your full potential.
• Diverse, Supportive Work Culture: We’re committed to inclusion, diversity, and a sense of belonging for all team members.