Sr. Director Marketing Southern Europe

The role

Tinder is looking for a marketing leader to guide our business growth in Spain and Italy and raise the bar of our creative excellence. 

This role will be responsible for the full paid, earned and owned media cycle and will sit at the core of the EMEA leadership team. 

The role can be based in Madrid or Milan. 

You’ll own the brand, campaigns, paid media investments, social media and partnerships for S.E., ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go-to brand for Gen Z female audiences across the region.

Develop and Implement Marketing Strategy

• Own and execute the marketing strategy for Italy and Spain.
• Collaborate with EMEA leadership and global marketing teams to ensure alignment.
• Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region.
• Lead the Tinder community and event marketing strategy, driving meaningful connections with users.
• Translate data into insights and draw marketing and business conclusions
• Align communication strategies with key stakeholders in the US and Europe.
• Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.
• Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the S.E. region.

Team Leadership and Collaboration

• Strong leadership collaboration with Integrated MarComms.
• Manage a growing team with plans for future expansion
• Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.
• Drive Tinder’s brand equity through innovative, culturally relevant campaigns.
• Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence.
 

Market Insights and Strategy

Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth.
Use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience.

Execution Excellence

• Oversee content creation, media campaigns, and project delivery in collaboration with external agencies.
• Ensure consistent and aligned messaging across all touchpoints.
• Translate strategic goals into actionable plans that achieve measurable results.

Experience

• Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the tech industry, fashion, streaming, or consumer goods.
• Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development
• Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.
• Experience working in a matrixed organization and leading cross-functional teams.
 

Cultural Fluency

Deep understanding of youth culture and the unique cultural nuances of the S.E. region.
Native Spanish and/or Italian speaker; fluency in English is essential.

Leadership Skills

• Demonstrated ability to build, inspire, and lead high-performing teams.
• Strong interpersonal communication skills with experience in managing virtual and cross-functional teams.
• Proven experience in top talent and influencers management
• Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done.

Additional Attributes

Thrives in a fast-moving, entrepreneurial tech environment: https://www.lifeattinder.com/
Strong executive presence with a robust network in technology, entertainment, or media.
Experience developing and executing custom strategies across marketing, business growth, and media.
Previous success in driving marketing for digital services, especially membership models or subscription businesses.
Background in entertainment or live experiences at scale is a strong plus.