Product Manager, Digital Experiences

As Product Manager, Digital Experiences, you will help create the next generation of AI-powered digital experiences at Mattel.

This role is responsible for defining and executing the product vision, strategy, and roadmap for a set of AI-centered digital experiences, from concept through launch and live operations. These experiences represent a core business within Mattel Digital Studios, focused on delivering meaningful consumer value, deep brand engagement, and sustainable commercial performance.

What Your Impact Will Be: 

You will work closely with cross-functional partners across engineering, design, data, production, brand, and marketing to turn emerging AI capabilities into joyful, playful, and responsible consumer experiences. The ideal candidate is a hands-on product leader who thrives in ambiguity, blends creative instincts with analytical rigor, and is excited to shape how AI can enhance how consumers experience Mattel’s brands.

Responsibilities

· Own the product vision, strategy, and roadmap for AI-centered digital experiences, from concept through launch and live operations.

· Identify opportunities where AI can meaningfully enhance creativity, personalization, and storytelling in ways that deepen how consumers engage with and experience Mattel’s brands.

· Lead the end-to-end product lifecycle, translating vision into clear requirements, prioritized roadmaps, and high-quality consumer experiences.

· Define consumer-facing AI behaviors, interactions, and experience principles in partnership with design, engineering, and data science teams.

· Collaborate with Producers, Designers, Engineers, and external development partners to deliver scalable, market-ready digital products.

· Use consumer insights, analytics, and performance data to inform prioritization, iteration, and ongoing optimization.

· Define and own product success metrics across engagement, retention, and commercial performance.

· Partner with Legal, Trust & Safety, Privacy, and Brand teams to ensure AI-powered experiences meet Mattel’s standards for child safety, data protection, and ethical use.

· Embed appropriate safeguards, consent flows, and content guardrails into AI-centered digital experiences.

· Communicate product progress, risks, and performance clearly to stakeholders and leadership.

· Advocate for the consumer experience, ensuring products deliver meaningful engagement, brand connection, and business value.