Sr Associate, Toy Marketing, Tracks & Playsets

The Opportunity: 
This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.

What Your Impact Will Be: 

• Support the development of toy strategy by segment
• Support the toy pricing architecture and competitive positioning.
• Assist in gathering consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.