Software Eng Specialist

Position Overview:

As a Consumer Data Architect, you will lead the design and evolution of our first-party consumer data ecosystem. You will be responsible for defining the architecture that enables the collection, integration, identity resolution, governance, and activation of consumer data across our marketing and analytics platforms.

This role will establish a robust, scalable, and privacy-first architecture that enables real-time personalization, advanced analytics, and a unified view of the consumer across brands and channels. You will oversee the integration and optimization of BlueConic (CDP), Klaviyo (CRM), and our custom Consumer Master platform while providing strategic direction on the evaluation and implementation of a Master Data Management (MDM) solution to serve as the foundation for consumer identity and data governance.

This position offers the opportunity to shape the long-term vision of our consumer data strategy and ensure our technology ecosystem supports the evolving needs of modern marketing and digital engagement.

Key Responsibilities:

• Lead the strategy, architecture, and implementation of the company’s first-party consumer data ecosystem
• Design and maintain a scalable, privacy-first architecture for collecting, unifying, governing, and activating consumer data across platforms
• Own the integration and optimization of core consumer data platforms including BlueConic (CDP), Klaviyo (CRM), and the internally developed Consumer Master system
• Define and manage the consumer identity architecture, including identity resolution strategies and unified consumer profiles
• Develop data models, architecture patterns, and integration frameworks that support marketing activation, analytics, and operational use cases
• Establish and enforce data governance standards for consumer data, including data definitions, metadata, and documentation
• Lead the evaluation and strategic recommendation of a Master Data Management (MDM) solution to unify consumer data across systems
• Partner with engineering, analytics, and marketing teams to design scalable data pipelines and integrations across the consumer data ecosystem
• Ensure data quality, consistency, and reliability across platforms through architectural standards and validation frameworks
• Collaborate with privacy, security, and compliance teams to ensure consumer data architecture aligns with regulatory and privacy requirements
• Provide technical leadership and architectural guidance to analysts, engineers, and cross-functional teams working within the consumer data ecosystem
• Translate business and marketing requirements into scalable data architecture and platform solutions
• Stay current with emerging technologies and best practices in customer data platforms, identity resolution, and data governance