Assoc Manager Media

The Associate Manager, Media will support the development and execution of Mattel's LATAM media strategy, translating brand and business objectives into integrated, audience-led media plans across the consumer journey.
The role combines strategic media planning, audience and data activation, performance marketing, creator-led media, measurement, and agency leadership. The Associate Manager will work across markets and cross-functional teams to maximize the effectiveness of Mattel's media investment while continuously identifying opportunities to improve how data, technology, platforms, and emerging media capabilities drive business results. 

What You’ll Do

• Develop and execute full-funnel, audience-led media strategies aligned with brand, consumer, and business objectives across LATAM.
• Lead integrated media planning across digital, social, video, programmatic, creator-led, performance, and traditional channels, ensuring the right channel, audience, investment, and KPI strategy.
• Develop data-driven audience strategies, leveraging first-party, platform, publisher, and media ecosystem data for targeting, retargeting, personalization, suppression, and frequency management.
• Lead performance media strategies designed to drive measurable consumer actions, including qualified traffic, key website events, engagement, and first-party-data/lead generation.
• Develop creator-led and social amplification strategies, leveraging paid media and platform capabilities to maximize the impact of creator content.
• Drive measurement, optimization, and experimentation, translating media performance and test results into recommendations for future investment decisions.
• Lead media agencies and external partners, challenging recommendations and ensuring strategic quality, executional excellence, innovation, and accountability.
• Partner with Brand Marketing, Digital, CRM, E-commerce, and other teams to create integrated consumer experiences and connect media with broader business priorities.
• Manage media investment, forecasting, pacing, and financial processes, continuously identifying opportunities to improve media effectiveness and efficiency.
• Proactively identify and test emerging platforms, technologies, formats, partnerships, and media capabilities relevant to Mattel's consumers and brands.
• Communicate media strategies, performance, learnings, risks, and recommendations clearly to stakeholders while managing multiple markets and workstreams across LATAM.