Sr Manager, Creative - Mattel Masterbrand

The Opportunity: 

The Mattel Brand Creative team is seeking a Senior Manager, Creative to help shape how Mattel shows up in the world.

As Mattel continues to evolve as a global entertainment company, this role will help build, express, and scale the Mattel Masterbrand across a growing range of consumer, corporate, cultural, and experiential touchpoints.

This is a highly conceptual and hands-on creative leadership role for someone who can think at the brand level and bring ideas to life with exceptional craft. The ideal candidate is equally comfortable developing a big creative idea, building a visual system, directing an agency, designing alongside a team, and presenting work to senior stakeholders.

Working across Mattel’s portfolio of iconic brands, this person will help create a cohesive and recognizable Mattel brand presence while finding fresh, culturally relevant ways for the Masterbrand and our brands to come together.

What Your Impact Will Be: 

• Help define, evolve, and champion the creative expression of the Mattel Masterbrand across global touchpoints.
• Lead the development of breakthrough, idea-led creative that builds awareness, affinity, and recognition for Mattel and strengthens the connection between Mattel and its portfolio of iconic brands.
• Translate Mattel’s brand strategy and positioning into compelling creative ideas, visual storytelling, and brand experiences.
• Develop and scale Mattel’s visual identity system, establishing clear creative principles while continually finding new and unexpected ways for the brand to come to life.
• Lead creative across a wide range of work including integrated campaigns, social and digital, content, experiential, events, environments, corporate initiatives, partnerships, retail, packaging, and internal brand moments.
• Create work that can flex across audiences, from kids and families to adult fans, employees, partners, and the broader cultural community.
• Partner with Mattel’s individual brand teams to create moments where the Masterbrand and our portfolio of brands work together in a cohesive and meaningful way.
• Collaborate closely with Marketing, Communications, Consumer Products, Digital, Design, Content, Events, Workplace, and other cross-functional teams to build a consistent Mattel brand experience.
• Provide clear, inspiring creative direction to internal creative teams, agencies, freelancers, production partners, and vendors.
• Be hands on for both design, creative direction and on photoshoots. This role requires on-set production experience.
• Remain hands-on throughout the creative process, from concept development and design exploration through production and final execution.
• Identify opportunities to push the Mattel brand into new spaces, formats, partnerships, and cultural moments.
• Present and advocate for creative work with clarity and confidence to cross-functional partners and senior leadership.
• Manage multiple high-profile initiatives simultaneously, balancing creative ambition, business objectives, timelines, and budgets.
• Mentor and develop creative talent while helping foster a culture of curiosity, experimentation, collaboration, and high creative standards.