Head of Content

At McLaren Racing, we’re not just here to try to take the chequered flag. We’re here to excite our fans, inspire our people and deliver for our partners. And we’re also committed to evolving our sport, our industry, and our technology, too

Purpose of the role:
McLaren Racing is seeking a dynamic, creative and visionary Head of Content to lead our global content strategy and execution across Formula 1 and closely support McLaren’s IndyCar and Endurance racing programmes. This role will define, shape, and deliver a world-class content ecosystem, across owned, operated and third-party channels, that elevates our brand, deepens fan engagement, drives commercial value across partners, retail and licensees class content ecosystem that elevates our brand, deepens fan engagement, drives commercial value, and showcases our racing story across all digital touchpoints. 

You will oversee multiplatform content delivery across web, app, CRM and social, developing data-led creative storytelling, innovative digital formats and broadcast-style productions. Working closely with Brand, Partnerships, Creative, and our external agencies, you will ensure that McLaren’s content output is the best platform content delivery across social media, web, app, CRM, broadcast-style productions, creative storytelling, and innovative digital formats. Working closely with the commercial function, Race team and our external agencies, you will ensure that McLaren’s content output is best in class, data-informed, creative and consistently on-brand across regions, teams, and channels. 

This is a leadership role suited to someone who thrives in high performance environments, understands the pace and demands of elite motorsport, and can translate racing moments into compelling global fan experiences that appeal to sport and entertainment audiences, understands the pace and demands of elite motorsport, and can translate racing moments into compelling global fan experiences. 

Principal Accountabilities:

Content Strategy & Creative Execution  

• Own and deliver McLaren Racing’s global content strategy, iterating our recently refreshed strategy.  

• Develop an always on content approach that strengthens fan affinity, increases reach, and drives measurable commercial outcomes. 

• Lead and mentor a high-performing team of content creators, editors, producers, social specialists, and strategists. 

• Translate business objectives into clear content roadmaps for campaigns, race weekends, partner activations, and brand moments. 

• Develop and deliver the content proposition of our new membership proposition. 
  

Multi-Platform Content Delivery 

• Oversee day-to-day content output across:

1.        Brand wider campaigns

2.        Website and app content strategy

3.        Social platforms

4.        CRM and email journeys

5.        Long-form and short-form video productions, including potential opportunities with third-party content creators and distributors 

6.        Live coverage, race-weekend content workflows, and behind the scenes storytelling 

• Ensure content consistency, quality, tone, and brand identity across all channels and regions. 

• Implement scalable processes and workflow systems to optimise delivery across global time zones and cross-series operations. 
  

Cross Functional Collaboration 

• Work closely with Brand, Partnerships, Licensing, PR & Communications, Performance Marketing, and Commercial teams to ensure alignment and maximise content value. 

• Support the IndyCar and Endurance teams by sharing content frameworks, resources, and best practices, ensuring consistency in McLaren Racing’s global voice. 

• Collaborate with external creative and production agencies to deliver major campaigns and hero content moments. 
  

Innovation & Growth

• Drive creative innovation across content formats, including fan-first storytelling, immersive digital experiences, new technologies, and platform specific trends. 

• Leverage insights and analytics to steer content optimisation, platform strategy, and audience development. 

• Identify growth opportunities for fan acquisition, platform expansion, and market-specific content adaptation. 

Operational Excellence 

• Oversee content budgets, resourcing, vendor management, and content production schedules. 

• Build efficient trackside and remote content workflows to support race weekend ops across all series. 

• Work with leading McLaren talent to drive reach and engagement.

• Ensure all content meets legal, partner, brand, and compliance requirements.