Sr. Performance Marketing Specialist

Key Responsibilities: 

• Campaign Planning & Execution: 

• Develop and execute comprehensive paid advertising strategies across various channels. 

• Conduct thorough keyword research, audience targeting, and competitive analysis. 

• Create compelling ad copy, visuals, and landing pages that drive conversions. 

• Manage campaign budgets effectively, optimizing for ROI and maximizing return on ad spend (ROAS). 

• Monitor campaign performance closely and make real-time adjustments as needed. 

• Platform Expertise: 

• Deep understanding of the nuances of each advertising platform (Meta, X, TikTok, Google Ads, etc.). 

• Ability to leverage the latest platform features and updates to improve campaign performance. 

• Stay abreast of industry trends and best practices in paid advertising. 

• Tracking & Measurement: 

• Implement and maintain robust tracking systems using Google Tag Manager and data layers. 

• Accurately track key performance indicators (KPIs) such as website traffic, conversions, cost per acquisition (CPA), and customer lifetime value (CLTV). 

• Analyze campaign data to identify areas for improvement and optimize performance. 

• Reporting & Analysis: 

• Develop and maintain comprehensive performance reports and dashboards. 

• Present data-driven insights and recommendations to key stakeholders. 

• Analyze campaign performance trends and identify opportunities for growth. 

• Collaboration: 

• Collaborate closely with other marketing teams (e.g., content, creative, product) to ensure campaign alignment and success. 

• Stay informed about industry trends and best practices in digital marketing.