Sr. Performance Marketing Specialist

Job Summary:

Mazeed is a fast-growing SaaS and financial services platform supporting SMEs across the UAE and KSA. We are seeking a Senior Performance Marketing Executive who thrives on data, experimentation, and measurable growth. This role is hands-on, strategy-driven, and ideal for someone ready to own campaigns end to end while shaping the future of Mazeed’s digital acquisition. 

Key Responsibilities: 

• Full-Funnel Campaign Management: Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, X, and other key platforms with direct platform execution (no reliance on junior support). 

• Audience & Creative Strategy: Conduct in-depth research to identify target segments, design creative testing roadmaps, and iterate ad copy and assets to improve CTR and conversion rates. 

• Tracking & Measurement: Implement and maintain accurate tracking using Google Tag Manager, GA4, server-side tracking, and MMPs to ensure precise attribution and actionable insights. 

• Budget & Performance Optimization: Own budgets, monitor pacing, and apply real-time optimizations to maximize ROI/ROAS while controlling CAC. 

• Cross-Functional Collaboration: Partner with content, product, and analytics teams to align campaigns with product launches, lifecycle marketing, and company growth goals. 

• Innovation & Growth: Stay ahead of platform updates, AI-driven tools, and industry trends; proactively test new channels, formats, and bidding strategies to drive scalable results.