Sales & Business Development Lead

The Sales & Business Development Lead spearheads revenue generation and strategic commercial development across Government (B2G), Corporate (B2B), Direct-to Consumer (B2C), and third-party platform monetization verticals. The role is responsible for structuring and closing high-value commercial agreements, scaling VIP & hospitality direct sales, and expanding the organization’s event ecosystem through onboarding external organizers. This position combines deal-making, direct revenue ownership, and platform growth strategy to drive sustainable top-line expansion.

Key Responsibilities

1. Business to Government (B2G) Initiatives

• Lead end-to-end commercial strategy and execution for government-backed activations and mandates.

• Develop commercial proposals, commercial masterplans, and pricing models for Ministries, Authorities, and Royal Commissions.

• Structure BOQs and multi-year commercial frameworks.

• Negotiate scope, pricing, and contractual frameworks aligned with profitability targets.

• Coordinate cross-functionally to ensure commercially viable execution.

• Build long-term government pipeline strategy and revenue forecasting.

2. Business to Business (B2B) & Platform Commercialization

• Identify and close strategic B2B partnerships across ticketing, 3rd party event organizers, hospitality, distribution, venue utilization, and premium experiences.

• Structure revenue sharing and commercial distribution agreements.

• Lead negotiations with institutional buyers and enterprise clients.

• Handle onboarding, commercial structuring, and closure of third-party event organizers utilizing NOFOMO as their primary ticketing engine.

• Align legal, finance, and operations teams to ensure seamless onboarding and integration.

• Build recurring revenue streams through ecosystem expansion. • Monitor pipeline health, forecast revenue, and track deal performance metrics.

3. Direct-to-Consumer (B2C) & VIP Direct Sales

• Lead direct sales efforts for VIP and hospitality products including private boxes, balconies, tables, and premium access packages.

• Own full pipeline management from lead generation to closure across high-value buyers.

• Develop structured sales frameworks to maximize inventory sell-through and yield optimization.

• Manage and mentor a team of promoters and direct sales agents, setting KPIs and monitoring performance.

• Implement CRM tracking systems to ensure accurate revenue forecasting and pipeline visibility.

• Optimize revenue per attendee through premium packaging and upsell strategies.

• Analyze consumer demand trends to inform pricing architecture and product positioning.

Strategic & Cross-Functional Responsibilities

• Active participation in commercial P&L input across assigned activations.

• Active participation in financial models including revenue projections, margin analysis, and break-even assessments.

• Present sales strategy and performance reporting to executive leadership.

• Establish standardized sales templates and processes.

• Build scalable sales structures for future portfolio growth.

• Mentor junior team members and drive commercial excellence culture.

Key Competencies

• Institutional & government deal structuring

• Enterprise sales & revenue negotiation

• Platform commercialization & partner onboarding

• VIP hospitality direct sales leadership

• Pipeline management & CRM systems

• Financial modeling & revenue forecasting

• Cross-functional commercial execution