Marketing Coordinator

Position Overview

The Marketing Coordinator supports brand visibility, leasing performance, and business development efforts across multifamily and commercial portfolios. This role manages day-to-day marketing execution, digital presence, and property-level campaigns while ensuring consistent messaging and measurable results.

Core Responsibilities

Property-Level Marketing (Multifamily Focus)

• Manage online listings (RentCafe, ILS platforms, Google Business, etc.).

• Ensure property websites are updated and optimized.

• Coordinate photo shoots and lifestyle content.

• Support lease-up campaigns and concession strategy execution.

• Monitor online reviews and reputation management.

• Track leasing traffic and conversion trends.

Commercial Marketing Support

• Update marketing flyers and property brochures.

• Support proposal deck creation for new business pitches.

• Coordinate signage, email campaigns, and listing updates.

• Assist with broker-facing marketing materials.

Brand & Social Media Management

• Maintain company LinkedIn presence.

• Create and manage social media content calendar.

• Support leadership announcements and posts.

• Ensure brand consistency across all materials.

• Coordinate company photography and headshots.

Analytics & Reporting

• Track website traffic, lead sources, and campaign performance.

• Monitor cost-per-lease and marketing ROI metrics.

• Provide monthly marketing summary reports.

• Recommend adjustments based on performance trends.

Qualifications

• 2–5 years marketing experience (real estate preferred).

• Strong understanding of digital marketing fundamentals.

• Experience with Canva, Adobe, or similar design platforms.

• Familiarity with property management software (Yardi/RentCafe preferred).

• Comfortable analyzing performance metrics and data.

• Strong writing, organization, and project management skills.

What Success Looks Like

• Strong online presence across all assets 
• Increased leasing traffic and engagement 
• Consistent brand voice and presentation 
• Faster proposal turnaround support 
• Data-backed marketing decisions

Compensation

Competitive base salary commensurate with experience. Potential bonus tied to leasing performance and company growth. Opportunity for advancement as the company scales.

 
This role is ideal for a driven, organized marketing professional who thrives in a growing property management environment and values both creativity and measurable results.