Job Overview
- Analyze all mass and targeted CRM & marketing activities to assess effectiveness and optimize strategies
- Carry out simulations for both commercial and marketing marketing campaigns and share insights to enhance performance
- Coordinate with global teams to implement machine learning and data science projects locally
- Develop machine learning models to predict customer behavior and support marketing efforts
- Draw insights from commercial and marketing activities to improve campaign dynamics and refine strategies
- Advise on customer segmentation such as RFM and contribute to improving business processes
- Manage dashboards and create new tools to improve the tracking and visibility of KPI
- Provide consultancy to various departments on analytical topics
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