Vice President, Marketing

As the Vice President of Marketing at Momentus, you will join the Global Leadership Team and become a driving force behind our mission: to empower customers globally to create extraordinary moments. Reporting directly to the Executive Leadership Team, you will own marketing’s full contribution to growth, retention and category leadership across the venue and event-operations vertical, in a business that runs both product-led and sales-led motions. You will build and lead a modern, agile marketing engine that not only fuels demand, but also cultivates customer expansion, positions Momentus as the go-to platform in the global event & venue management space, and accelerates our narrative around innovation, intelligence, and operational transformation for our customers. 

In this pivotal role, you’ll blend strategic vision with hands-on execution, leveraging data and insights as your guiding compass. You’ll champion an experimentation-led culture, embrace AI-native approaches, and scale marketing into a predictable, measurable revenue engine. This is a unique opportunity to steer a vertical-software leader through its next growth phase – scaling our go-to-market motion, amplifying our brand globally, and shaping the future of how venues operate, collaborate and deliver outstanding guest experiences. 

Responsibilities: 

• Develop and lead the global marketing strategy – Define the global marketing vision and multiyear roadmap aligned with corporate growth goals. Set clear objectives (OKRs) for demand generation, brand awareness, product marketing and customer expansion. 

• Build and manage a high performing marketing team – Mentor and manage a small, agile team that may include agencies and contractors. Instill a culture of scrappy efficiency by streamlining workflows, using automation tools and eliminating redundant processes. 

• Pipeline generation and demand marketing – Own full funnel marketing programs to generate qualified pipeline across regions and customer segments. Design integrated multi-channel campaigns, account-based marketing (ABM) strategies and event marketing programs; work closely with sales development to refine lead scoring and nurturing. 

• Product and content marketing – Position our products effectively by building and/or rebuilding messaging and value propositions for each customer segment. Coordinate the creation of sales enablement materials, customer success stories and thought leadership content; develop vertical specific content that demonstrates how customers can leverage technology for better event outcomes. 

• Marketing operations and analytics – Partner with revenue operations to build dashboards and analytics that provide visibility into pipeline metrics, conversion rates and campaign ROI. 

• Brand and communications – Strengthen our market presence and category leadership, ensuring a consistent brand voice across all touchpoints. Manage public relations, internal communication, executive visibility programs and cultivate thought leadership in the event management space. 

• Modernization and efficiency (“do more with less”) – Adopt coordinated workflow operations to centralize and streamline marketing material creation; invest in a single source of truth to eliminate redundancies, encourage self-service, and enable reuse. Champion the use of customer centric, personalized content, recognizing that hyper personalization is essential to engage and retain customers.  

• Data driven decision-making – Unify and connect data sources to ensure accurate, real time insights, leveraging Salesforce reporting and GA4 as key sources of truth; move from data collection to actionable intelligence. Use analytics to refine targeting, optimize spending, and demonstrate marketing’s impact on revenue. Align the data with a clear and consistent story of trajectory and results between the marketing team and company leadership. 

• Innovation and AI adoption – Stay ahead of emerging technologies and media trends; develop a clear AI vision for marketing and identify proofs of concept where AI can automate tasks and deliver personalized experiences. Encourage experimentation while mitigating compliance and risk. 

• Cross functional collaboration – Align marketing initiatives with financial goals, working closely with the CFO to manage budgets and ensure strong ROI. Collaborate with sales on Go-to-market (GTM) initaives as well as product and engineering teams to articulate customer benefits and support product launches. Partner with the Head of Partnerships to generate demand through partners and our online marketplace.