Senior Marketing Specialist

About the role

The Senior Marketing Specialist will play a critical role in planning and executing high-impact field marketing programs that drive pipeline growth, strengthen customer engagement, and elevate brand presence across Saudi Arabia and priority regional markets. This role is focused on delivering best-in-class field marketing initiatives, including strategic events, partner activations, account-based marketing programs, and localized demand generation campaigns aligned with commercial priorities.

What you'll do

Field Marketing Strategy & Execution

• Develop and implement field marketing plans aligned with revenue targets, strategic accounts, and market priorities.
• Translate corporate marketing strategy and GTM campaign plans into localized programs that generate demand and accelerate pipeline growth.
• Collaborate closely with sales leadership to identify priority territories, accounts, and growth opportunities.
• Ensure field marketing initiatives are fully aligned with business objectives and measurable outcomes.

Events & Regional Activations

• Lead end-to-end execution of third-party events and exhibitions such as LEAP, GITEX, and other flagship industry conferences.
• Manage event strategy, sponsorship evaluation, vendor negotiations, contracts, booth experience, branding, logistics, and onsite delivery.
• Plan and execute executive roundtables, customer forums, workshops, roadshows, and networking events.
• Deliver exceptional attendee experiences while ensuring strong commercial impact from every activation.

Account-Based Marketing & Demand Generation

• Design and execute targeted campaigns for strategic accounts, verticals, and priority industries.
• Launch localized lead generation initiatives in partnership with sales teams to build qualified pipeline.
• Drive lead nurture and follow-up programs to maximize conversion from MQLs to sales opportunities.
• Support account penetration and expansion strategies through personalized field marketing programs.

Alliances & Channel Marketing

• Lead joint field marketing initiatives with strategic partners, channel partners, alliances, and ecosystem stakeholders.
• Execute co-branded campaigns, customer events, and regional programs to expand market reach and influence pipeline growth.
• Strengthen partner engagement through collaborative planning and shared success metrics.

Performance Management & Reporting

• Measure and report program performance across leads, meetings, opportunities created, influenced pipeline, ROI, and engagement metrics.
• Provide regular insights and recommendations to the Field Marketing Lead and commercial leadership.
• Continuously optimize future programs based on campaign performance, sales feedback, and market intelligence.
• Manage field marketing budgets effectively to maximize return on investment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of B2B field marketing experience, preferably within technology, SaaS, AI, cybersecurity, or consulting sectors.
• Strong experience managing enterprise-scale events, executive engagement programs, and regional activations.
• Proven success in driving pipeline growth through field marketing and demand generation programs.
• Experience partnering closely with enterprise sales teams and senior business stakeholders.
• Strong understanding of Saudi Arabia and broader MENA market dynamics.
• Fluent in English; Arabic is highly preferred.
• Excellent project management, communication, negotiation, and vendor management skills.
• Strong analytical mindset with the ability to measure ROI and optimize performance.

Core Competencies

• Field Marketing Excellence
• Demand Generation
• Event & Experience Management
• Sales Alignment
• Account-Based Marketing (ABM)
• Stakeholder Management
• Budget Ownership
• Performance Analytics & ROI
• Regional Market Expertise
• Operational Excellence
• Strategic Execution

Benefits

• Be part of one of the fastest-growing AI companies in the Middle East during a pivotal moment for the region’s digital transformation.
• Work on cutting-edge AI products with real impact in financial crime prevention and regulatory compliance.
• Enjoy an ownership-driven culture with autonomy, trust, and significant room for growth.
• Competitive compensation, premium health insurance, and a supportive, high-performance environment.
• Collaborate with world-class AI scientists, engineers, and industry experts.
• An inclusive culture that values diversity, innovation, and empowering people to reach their full potential.