Marketing Manager
Permanent Full-TimeJob Overview
Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.
Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.
Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.
As the Marketing Manager you will represent and champion Mulberry’s new strategy – Back to the Mulberry Spirit – which will see the brand returning to its original values & proposition. Based in Mulberry’s Kensington HQ, the roles primary focus is the UK and EU whilst also providing support to local marketing teams in the US, China, South Korea and Japan. You will create marketing plans, campaign briefs and oversee special customer-centric projects that bring seasonal creative concepts to life and help to deliver business & brand objectives.
Duties and responsibilities:
- Seasonal marketing and campaign brief creation and idea generation to support quarterly Creative Studio concepts inline with budgets and competitor research; focused on the acquisition and retention of customers
- Work cross-functionally with Image, Communications, Digital Marketing, Commercial, Wholesale and Retail teams along with local market offices to develop and deliver a compelling strategy that supports business objectives and the global brand
- Brief Creative and Studio teams through Asana, providing clear and structured briefs and ensuring all assets and deliverables meet agreed project and campaign timelines
- Work with the Commercial, Wholesale and Retail teams to ensure sales, events and marketing activity is optimised
- Strengthen and nurture existing third-party partnerships through consistent support, sharing campaign materials, brand updates, and strategic information to maximise joint marketing activity
- Manage special projects to inspire and engage customers and provide market support as and when required
- Lead in-store retail events end-to-end, from concept development to execution and post-event reporting, ensuring alignment with retail teams and wider brand strategy
- Work with the Brand Director, Head of Digital Marketing and Media Agencies (if relevant) to plan and execute annual media plan across all channels including OOH, print, digital, social
- Support and alignment of regional offices acting as their key point of contact with fortnightly Marketing & Comms calls to share information and idea creation
- Responsible for owning the annual marketing calendar, with the ability to delegate data entry and administrative updates to an assistant
- Work closely with the commercial team to manage wholesale and franchise marketing plans, information share and support their initiatives and requests in a timely manner
- Communicate marketing initiatives and seasonal plans to all relevant internal stakeholders
- Track spend and oversee the marketing budget for the UK and EU with close budget alignment of local marketing teams
- Measure and evaluate the efficacies of marketing within a report at the end of each season and / or project through agreed KPIs such as ROI, sales and retail traffic
- Keep up to date with latest market and cultural news to ensure you are championing creativity and innovation for the brand
Culture:
· Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
· Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
· Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
· As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
· Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.
Skills and Knowledge:
- Currently working in an equivalent level role within brand marketing, ideally in a luxury or premium fashion/ lifestyle environment
- Experience of international markets is beneficial, with experience supporting and coordinating across international markets
- Experience managing multi-channel marketing campaigns, including OOH, print, social and retail-focused initiatives
- Confident communicator with ability to articulate marketing initiatives to internal stakeholders and maintaining strong partnerships with regional teams and external partners alike
- Passion for Mulberry and our products
- Experience working in creative environments or comfortable working in fast-paced, creatively led environments
- Strong organisational and planning skills
- Creative thinker with a strong interest in culture, trends and the broader lifestyle landscape
- Strong interest in culture with finger on the pulse!
Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.
Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.
Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.
As the Marketing Manager you will represent and champion Mulberry’s new strategy – Back to the Mulberry Spirit – which will see the brand returning to its original values & proposition. Based in Mulberry’s Kensington HQ, the roles primary focus is the UK and EU whilst also providing support to local marketing teams in the US, China, South Korea and Japan. You will create marketing plans, campaign briefs and oversee special customer-centric projects that bring seasonal creative concepts to life and help to deliver business & brand objectives.
Duties and responsibilities:
- Seasonal marketing and campaign brief creation and idea generation to support quarterly Creative Studio concepts inline with budgets and competitor research; focused on the acquisition and retention of customers
- Work cross-functionally with Image, Communications, Digital Marketing, Commercial, Wholesale and Retail teams along with local market offices to develop and deliver a compelling strategy that supports business objectives and the global brand
- Brief Creative and Studio teams through Asana, providing clear and structured briefs and ensuring all assets and deliverables meet agreed project and campaign timelines
- Work with the Commercial, Wholesale and Retail teams to ensure sales, events and marketing activity is optimised
- Strengthen and nurture existing third-party partnerships through consistent support, sharing campaign materials, brand updates, and strategic information to maximise joint marketing activity
- Manage special projects to inspire and engage customers and provide market support as and when required
- Lead in-store retail events end-to-end, from concept development to execution and post-event reporting, ensuring alignment with retail teams and wider brand strategy
- Work with the Brand Director, Head of Digital Marketing and Media Agencies (if relevant) to plan and execute annual media plan across all channels including OOH, print, digital, social
- Support and alignment of regional offices acting as their key point of contact with fortnightly Marketing & Comms calls to share information and idea creation
- Responsible for owning the annual marketing calendar, with the ability to delegate data entry and administrative updates to an assistant
- Work closely with the commercial team to manage wholesale and franchise marketing plans, information share and support their initiatives and requests in a timely manner
- Communicate marketing initiatives and seasonal plans to all relevant internal stakeholders
- Track spend and oversee the marketing budget for the UK and EU with close budget alignment of local marketing teams
- Measure and evaluate the efficacies of marketing within a report at the end of each season and / or project through agreed KPIs such as ROI, sales and retail traffic
- Keep up to date with latest market and cultural news to ensure you are championing creativity and innovation for the brand
Culture:
· Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
· Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
· Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
· As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
· Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.
Skills and Knowledge:
- Currently working in an equivalent level role within brand marketing, ideally in a luxury or premium fashion/ lifestyle environment
- Experience of international markets is beneficial, with experience supporting and coordinating across international markets
- Experience managing multi-channel marketing campaigns, including OOH, print, social and retail-focused initiatives
- Confident communicator with ability to articulate marketing initiatives to internal stakeholders and maintaining strong partnerships with regional teams and external partners alike
- Passion for Mulberry and our products
- Experience working in creative environments or comfortable working in fast-paced, creatively led environments
- Strong organisational and planning skills
- Creative thinker with a strong interest in culture, trends and the broader lifestyle landscape
- Strong interest in culture with finger on the pulse!
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at [email protected].