Agent Relationship Manager - Southern Africa

ABOUT ASILIA

Asilia Africa is one of East Africa’s long-standing safari companies. Meaning ‘genuine’ or ‘authentic’ in Swahili, we’ve built a reputation for incredible safari experiences and our unwavering commitment to empowering both people and nature alike in the region. Founded in 2004, Asilia has a leading presence in the main safari destinations in Tanzania and Kenya as well as a driving role in several pioneering projects. Asilia’s goal is to turn crucial and fragile natural habitats into lasting conservation economies, benefitting both the environment and local communities. At present, the company owns and operates 18 lodges and camps as well as a ground handling operation. Asilia is the first sustainable safari/lodge company in Africa to receive a 5-star rating for sustainability from GIIRS, was recognized as one of the “Best Companies for the World” in 2013 and was awarded the 2014 Tourism for Tomorrow Business Award.

WHAT WE BELIEVE IN

We believe that world-class travel can go hand in hand with improving livelihoods and conservation of nature. Our luxury camps and lodges are in some of the most special places on earth. Places we want to safeguard for the future. We strive to transform whole areas, from crucial fragile natural habitats with often impoverished communities into lasting conservation economies; effectively protecting wildlife whilst providing opportunities for local people to prosper. Whichever department you work in, your efforts will be crucial in achieving our conservation goal.

ROLE OVERVIEW

The Agent Relationship Manager – Southern Africa is a commercially driven role responsible for fuelling new business growth, reactivating dormant accounts, and driving long-term value from existing trade partners. Reporting to the Head of Agent Relationships, this position plays a critical role in shaping Asilia’s market presence by promoting not only its world-class camps and lodges but, crucially, its comprehensive destination management service.

KEY RESPONSIBILITIES

New Business Development & Expansion

• Identify and qualify high-potential new trade partners across Southern Africa that align with Asilia’s premium safari positioning and DMC service offering.

• Spearhead outreach campaigns and relationship-building with a clear focus on converting new partners who value integrated, full-service ground handling across East Africa.

• Craft compelling pitches that clearly articulate Asilia’s DMC proposition—emphasizing logistical expertise, seamless end-to-end itinerary management, technical resources, conservation impact, and value-added services.

• Strategically re-engage dormant or lapsed partners, customizing re-introduction efforts to showcase improvements and service innovations.

• Attend trade shows, roadshows, and targeted industry events to generate new leads and elevate awareness of Asilia as a DMC partner of choice.

Account Growth, Relationship Management & DMC Exposure

• Grow and maintain strong relationships with existing agent partners by usage of Asilia’s full-service safari planning and DMC support.

• Position Asilia’s value proposition consistently in every touchpoint—from product updates and trainings to account reviews and marketing collaborations.

• Develop customized strategies to help agents confidently sell a broader range of services, deepening their reliance on Asilia as a one-stop, expert-led safari partner.

• Co-develop sales enablement tools, training content, and digital assets that clarify the distinction and advantage of Asilia’s offering.

Strategic Sales Planning & Market Intelligence

• Monitor and report on market trends, competitor offerings, and evolving buyer expectations related to full-service safari planning and operational delivery.

• Share insights with the broader Agent Relationship team to shape global messaging around the Asilia’s services and its application in other markets.

• Deliver market-specific business reviews, including performance metrics, new acquisition KPIs, reactivation efforts, and service uptake.

Additional Responsibilities

• Provide agent-focused input for product innovation, systems development, and service delivery improvements.

• Manage individual travel and sales budget in line with performance targets.

• Support internal knowledge-sharing and cross-department collaboration on Asilia’s positioning and agent needs.