Senior Marketing Manager

Responsibilities:

Implementation of Marketing Strategy and Promotion of School Programs:
1) Conducting activities within the framework of an effective marketing strategy for promoting School programs.
2) Promotion of the School's educational programs (academic, non-academic, short-term)
3) Organizing and participating in events aimed at attracting students to academic programs in collaboration with relevant university departments.
Enhancing Public Reputation and Information Dissemination:
1) Conducting events to raise public awareness of the School's activities.
2) Planning and implementing public relations programs to advertise the School at the national, international and local levels.
3) Planning and coordinating publications for the School's social media accounts
4) Marketing promotion of the achievements of the School's faculty (research,teaching and other important achievements)
5) Managing the creative, editorial and technological processes for all School corporate websites, marketing/PR campaigns and publications of the School.
6) Preparing informational and analytical materials for publication on external media resources.
7) Coordination of interaction with the University’s structural units to ensure effective support for the School’s marketing initiatives.
Implementation of Recruitment Plan:
1) Participation in the development and implementation of the School's recruitment plan.
2) Execution of the University’s internationalization strategy and the program for sharing Nazarbayev University’s experience with Kazakhstani universities
3) Creation, maintenance, and regular updating of the prospective student database (CRM system).
Marketing Campaign Effectiveness Evaluation:
1) Analysis and evaluation of the results of the School’s marketing and communication campaigns based on key performance indicators (KPIs).
2) Preparation of analytical reports, conclusions, and recommendations to improve the effectiveness of marketing activities.
3) Support of internal control over the implementation of the marketing budget and ensuring the rational allocation of resources.
Engagement with External Organizations and Alumni:
1) Organization and implementation of events aimed at developing cooperation with external organizations, educational institutions, and public and private entities on matters related to promoting the School, in collaboration with the Career and Advising Center and the Marketing Department. Interaction with the School’s alumni to strengthen ties with the alumni community and engage them in marketing and recruitment initiatives.
2) Collection and analysis of feedback from partners and alumni to improve the School’s communication and marketing strategy.