Director, Analytics, MSNOW

Versant is seeking a strategic and hands-on Director of Analytics to lead a team focused on driving audience, content, product, and enterprise insights across MS NOW’s digital products. This role is central to partnering on MS NOW’s digital experiences and consumer offerings, with a strong emphasis on editorial decision-making, audience engagement, and monetization strategies.

Key Responsibilities

Team Leadership & Strategy

• Lead and mentor a team of analysts across content, marketing, product, and enterprise analytics.
• Develop and execute a cohesive analytics strategy aligned with MS NOW’s digital priorities.
• Partner with editorial, product, marketing, and business stakeholders to translate data into actionable insights.

Content & Editorial Analytics

• Deliver timely content performance insights to editorial and programming teams.
• Develop frameworks for measuring audience engagement, retention, and conversion across platforms.
• Enable experimentation with data-driven hypotheses and measurement plans.

Product & Marketing Analytics

• Collaborate with product teams to optimize user journeys, feature adoption, and personalization strategies.
• Support marketing teams with campaign performance analysis, audience segmentation, and marketing attribution.

Enterprise & Monetization Analytics

• Build models to forecast and analyze subscription growth, churn, and lifetime value.
• Partner with finance and strategy teams to inform pricing, bundling, and monetization strategies.
• Ensure data integrity and consistency across enterprise reporting systems.