Senior Director, Product Marketing

We are seeking a Senior Director of Product Marketing to lead Go-To-Market strategy and commercialization for NBCU’s advertising products across data, technology, targeting, programmatic, and measurement. You will partner closely with senior leadership across Product, Strategy, Measurement & Impact, and Sales Enablement to shape how NBCU brings new capabilities to market and evolves existing solutions. Ideally, you are a strategic storyteller with deep product marketing expertise, strong executive presence, and demonstrate the ability to translate complex technologies into compelling narratives that drive marketplace adoption. 

Responsibilities:  

• Lead GTM strategy for priority advertising products across data, identity, programmatic, targeting, and measurement 
• Develop internal and client-facing collateral including launch decks, sales playbooks, one sheets, FAQs, POVs, and case studies 
• Collaborate cross functionally with Product, Strategy, Measurement & Impact, Sales Enablement, and Communications to ensure aligned positioning and messaging 
• Guide commercialization across the product lifecycle, from beta through general availability, including packaging, positioning, and sales readiness 
• Partner with Product and Strategy to influence roadmaps using customer insights, market intelligence, and competitive analysis 
• Own narrative development to simplify complex technical concepts and articulate the value of NBCU’s advertising ecosystem 
• Conduct market and competitive research to identify trends, whitespace opportunities, and areas of differentiation 
• Track and report on product marketing KPIs including adoption, engagement, and usage 
• Establish and refine PMM best practices, frameworks, and processes to improve team efficiency and cross-functional alignment 
• Support internal enablement, including sales training, and ongoing updates to key collateral