Interim Senior Marketing Manager

A rare opportunity to be part of a unique SVOD service and play an integral role in the growth of the
brand, internationally. The Senior Marketing Manager will deliver multi-media campaigns including
ATL, TTL and BTL activations alongside partnerships and fandom focused events, across a number of
European markets, including the UK and Ireland.

The role will support the Senior Marketing Director based in London to interpret the overarching global
brand strategy and execute campaigns that resonate locally and meet both DTC and B2B business
objectives.

The successful candidate will be as passionate about reality TV as they are about marketing, combined
with an eagerness to work in a digital, data driven business. They will need to be capable of building
out strategy, developing and creating tactical campaigns.
A balanced creative and analytical mindset is required, alongside the ability to work in a fast-paced,
dynamic environment.

Key Responsibilities:

• Collaborate with the Senior Marketing Team in the creation and development of key tent pole
  marketing campaigns that meet business objectives and KPIs.
• Support with the collation of post campaign analysis reports to understand impact and inform
  future campaigns.
• Tailor global campaigns and produce locally nuanced regional campaigns that meet specific
  territory business objectives.
• Leverage available data and insights from internal and external Research teams to develop
  campaigns that are highly targeted and optimised to reach KPIs.
• Manage workflows that include creative concepting, briefing and coordinating where
  required, with both in-house Creative teams and external Creative Agencies.
• Ensure local compliance for all marketing activity across responsible territories.
• Own and manage responsible territory budgets including day to day financial management of POs and invoicing.
• Act as brand champion for Hayu, working with the marketing team to continuously evaluate and refine and ensure alignment of the brand proposition and tone of voice across all media touch points, across all responsible markets.
• Manage PR/Creative/Media agencies (where applicable) to develop good fit PR/ Marketing plans for responsible territories.
• Work cohesively with the in-house PR and Social teams to create and execute brand / content activations, identify good fit influencers and deliver consumer and trade press releases when required.
• Manage stakeholders, build collaborative relationships both internally (Marketing, PR, Creative, Finance, Legal, Research, Content, Commercial and Product) and externally (Commercial Partners, Brand Partners and Agencies).
• Work cross functionally with the Ad Sales, Business Operations and Commercial Teams to set up, create and execute promotional initiatives and good fit Brand partnerships for responsible markets.
• Create and execute presentations and pitches for both internal stakeholders and external partners.
• Manage and strengthen relationships with multiple B2B partners across media, tech and telcos in order to co-create and execute effective marketing activity to drive relevant brand metrics.