CRM Sport Promotion Lead

Come on board with Neo Group! Here's your chance to stir things up in the scene with us. We're not just expanding; we're revolutionising the entire game, mastering profitability with every new venture. But you know what truly fuels our drive? It's people like you.

Neo Group is on the lookout for a CRM Sport Promotion Lead to join our CRM Department.

Responsibilities:

• Develop the promo strategy for the sports vertical in alignment with the overall CRM strategy of the company.
• Manage the full campaign lifecycle — from ideation and planning to performance evaluation (without involvement in the technical setup of bonuses).
• Build and hire the promo team, organize workflows, and support professional development of team members.
• Conduct post-campaign analyses, generate insights, and develop optimization recommendations.
• Participate in the creation of seasonal promo calendars and campaigns tied to major sporting events (championships, tournaments, derbies, etc.).

Requirements

• Proven leadership experience — ability to build processes and teams from scratch, motivate and develop people.

• Hands-on experience in developing and launching marketing or CRM campaigns.
• Solid knowledge of CRM marketing principles — segmentation, retention, communication flows, and LTV.
• Strong analytical skills — confident use of Excel/Google Sheets.
• Experience working with analytics or BI tools and interpreting campaign performance data.
• Ability to make decisions and take ownership of results.

Benefits

• Enjoy 3 health days to focus on your well-being.
• Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
• Get a $30 net per month sports compensation to stay active and healthy.
• Benefit from top-notch medical insurance for peace of mind.
• Indulge in a variety of snacks available in the office.
• Join us for exciting corporate events that foster team spirit and fun!