CRM Automation Manager

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for a CRM Automation Manager to join our CRM Department.

Responsibilities:

• Design, build, and optimize automated communication flows for the entire client lifecycle — from registration and first deposit to churn prevention and reactivation.
• Develop onboarding and welcome journeys across multiple channels (email / push / SMS / in-app).
• Implement reactivation campaigns and hidden flows for different stages.
• Conduct A/B tests to improve funnel conversion rates and reactivation effectiveness.
• Perform post-campaign analysis, build dashboards, and automate reporting and trigger logic.
• Generate insights and growth hypotheses based on client behavior and conversion analytics.

Requirements

• 2+ years of experience in CRM automation or marketing automation.
• Proven experience with trigger-based lifecycle campaigns.
• Strong understanding of event-driven logic, segmentation, and automation systems (Smartico, FastTrack, Customer.io, Optimove etc).
• Solid analytical skills, proficiency with Looker / Tableau or similar BI tools.
• Ability to work cross-functionally with Product, Analytics, and Content/Design teams to ensure cohesive execution.

Benefits

• Enjoy 3 health days to focus on your well-being.
• Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
• Get a $30 net per month sports compensation to stay active and healthy.
• Benefit from top-notch medical insurance for peace of mind.
• Indulge in a variety of snacks available in the office.
• Join us for exciting corporate events that foster team spirit and fun!