SENIOR TRADE MARKETEER

The Senior Trade Marketeer is part of the Marketing Department and reports directly to the Trade Marketing Manager.

He/she plays a key role in maximizing the value of supplier marketing budgets by designing trade marketing plans and ensuring their effective execution.

A core dimension of the role is the development of partnerships, notably within the Colruyt Group, to drive cross-company marketing initiatives and unlock new growth opportunities for Newpharma.

Beyond execution, the Senior Trade Marketeer acts as a reference point within the team, leveraging experience to guide, challenge and elevate the practices of more junior team members, without managerial responsibility.

1. Trade Marketing & Partnership Development

   • Design and implement annual trade marketing plans based on budgets negotiated by the Purchasing Department, ensuring strong alignment with commercial agreements and business priorities

   • Develop win-win partnerships with key suppliers and pharmaceutical laboratories, maximizing brand visibility and sales performance on the e-commerce platform

   • Drive and expand collaborations within the Colruyt Group, identifying and launching inter-company marketing initiatives (co-branded campaigns, cross-channel activations, shared visibility opportunities, etc.)

   • Actively identify new partnership opportunities (internal & external) to enrich the marketing actions

   • Bring creative recommendations to suppliers, going beyond standard offerings to propose innovative activations

   • Leverage data and customer insights to strengthen the relevance and performance of marketing collaborations

2. Supplier Relationship Management & Commercial Activation

• Present and promote the full range of marketing opportunities (campaigns, visibility packages, loyalty programs, special operations…) to suppliers acting as the main point of contact for a specific lab’s portfolio

• Proactively engage suppliers in key commercial moments (e.g. Black Friday, flash sales, seasonal campaigns)

• Support discussions with suppliers on temporary and tactical activations aligned with existing agreements

• Ensure alignment between marketing initiatives and pharma constraints/regulations

3. Operational Excellence & Cross-functional Coordination

• Ensure smooth execution of all marketing actions in close collaboration with internal stakeholders (Marketing, Purchasing, Pharma, etc.)

• Coordinate and share all relevant information (reservation files, Jira, ERP updates…) to ensure alignment across teams

• Follow-up billing processes and resolve invoicing issues in collaboration with support teams

4. Performance Monitoring & Reporting

• Track and analyze KPIs of marketing actions, ensuring performance and ROI

• Provide regular reporting and insights to stakeholders (Marketing & Purchasing teams)

• Translate data into actionable recommendations for continuous improvement

• Maintain a strong understanding of market trends and marketing innovations