Senior Consultant - APAC TTAF Activation

The Sales Program Activation Lead for APAC partners closely with the TTAF APAC Sales Leader to drive activation, execution, and adoption of the TTAF sales program across the region. This role acts as the operational and execution engine behind the sales strategy—translating priorities into action, ensuring cross‑market alignment, and driving measurable impact.

The role focuses on program activation, rhythm of business, performance tracking, stakeholder coordination, and continuous improvement, enabling market sales leaders to focus on strategic growth and customer outcomes.

Key Responsibilities

Sales Program Activation & Execution

• Partner with the TTAF APAC Sales Leader to activate and operationalize regional sales programs, plays, and priorities
• Translate sales strategy into clear execution plans, milestones, and success metrics across markets
• Drive adoption of campaigns, and initiatives across in-market sales teams

High‑Value Opportunities & Proposals

• Partner with sales leaders and account teams to support development and orchestration of high‑value, high‑impact proposals, ensuring alignment to TTAF priorities and customer outcomes
• Drive proposal quality by helping teams articulate clear value propositions, differentiated solution narratives, and executive‑level storytelling
• Capture and scale best practices from successful deals to improve future proposal effectiveness across APAC

Product Knowledge & Best Practices

• Act as a regional catalyst for product and solution knowledge best practices, working closely with product, enablement, and sales teams
• Ensure sales programs and plays reflect current product capabilities, value messaging, and competitive positioning
• Promote consistency in how products and solutions are positioned across markets, while enabling local relevance
• Identify product knowledge gaps impacting sales execution and support targeted enablement actions

Rhythm of Business & Planning

• Coordinate planning inputs, consolidate insights, and track follow‑through on action items
• Ensure consistent execution discipline across markets while allowing for local flexibility

Performance Management & Insights

• Track program KPIs, pipeline health, activation metrics, and execution progress
• Identify trends, risks, and gaps, surface actionable insights and recommendations to sales leadership

Enablement & Continuous Improvement

• Support rollout of sales tools, enablement assets, and readiness activities aligned to TTAF priorities
• Capture best practices, scale what works, and drive continuous improvement across markets
• Support onboarding and readiness for new sales initiatives

Success Measures

• Drive revenue for the TTAF set of clients via close cooperation with the market teams
• High adoption and consistent execution of TTAF sales programs across APAC
• Improved sales execution rigor, clarity, and velocity
• Clear visibility into performance, risks, and opportunities for leadership
• Positive feedback from market and cross‑functional stakeholders